This October, Subaru’s Make a Dog’s Day is turning the spotlight on senior underdogs, those older shelter dogs who are far too often overlooked due to their age. In its fifth annual event, Subaru and our retail partners are encouraging families to consider adopting a senior dog, who may be a tad bit slower but is filled with love, loyalty, and plenty of wisdom.

Senior dogs make lovely companions. More often than not, they are calm, house-trained, and quick to settle into their new forever homes. It also helps that Subaru is helping to cover adoption costs for these older pups, making it even easier to give them a second chance at happiness. Since 2008, Subaru and our retailers have donated over $52 million to national and local organizations and impacted the lives of over 480,000 animals.

Even if you cannot adopt at this time, you can help spread the love by volunteering, donating, or getting the word out by using the hashtag #MakeADogsDay. Let’s get out there and show these sweet seniors that it is never too late for a fresh start in life.

Are you ready to make a senior dog’s day?